The power of memory is elusive. It is difficult to quantify, yet it is undeniable that memories are often times what we yearn to create. The goals you set are also almost always tied to creating memories, or at least they should be, as the power of memory can help you maintain your motivation.
Salient vs. Gist Memory
Consider the difference of setting a goal to run the Boston Marathon verses the more general goal to lose ten pounds.
Richard Feenstra is an educational psychologist, with a focus on judgment and decision making.
Bobby Hoffman is the author of "Hack Your Motivation" and a professor of educational psychology at the University of Central Florida.