The “anchoring effect” is a well established psychological principle that often influences our judgments. Research has shown that even when we are aware information is not accurate, it still provides an anchor from which we adjust. The end result is an inaccurate decision tied to the anchor. To learn how to use the anchoring effect, here is a 2-minute video.
P.S. If you are reading this, you have just been anchored.
Richard Feenstra is an educational psychologist, with a focus on judgment and decision making.
Bobby Hoffman is the author of "Hack Your Motivation" and a professor of educational psychology at the University of Central Florida.