Goal-Oriented Decision Making: The A.P.E. Model

By Richard Feenstra

​Goals require staying motivated as we juggle multiple decisions in pursuit of what we are trying to achieve. A.P.E. is a way to think about these decisions in order to improve performance. As a natural model, A.P.E. describes  decision making in action, with a focus on how we experience decisions as we strive towards our goals.
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