Goals require staying motivated as we juggle multiple decisions in pursuit of what we are trying to achieve. A.P.E. is a way to think about these decisions in order to improve performance. As a natural model, A.P.E. describes decision making in action, with a focus on how we experience decisions as we strive towards our goals.
Richard Feenstra is an educational psychologist, with a focus on judgment and decision making.
Bobby Hoffman is the author of "Hack Your Motivation" and a professor of educational psychology at the University of Central Florida.