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GOAL-ORIENTED DEcision Making: The A.P.E. Model

The APE model explores how we experience goal-oriented decision making. This includes the role of motivation and the experience of decision making in terms of how we assess, plan, and execute. The model also discusses how experience influences the use of intuition and deliberation.
The foundations of the model as well as the concept of goal-oriented decision making, was derived from research on goal theory, naturalistic decision making, and social cognitive theory.

Research of Note
Bobby Hoffman - Motivation for Learning and Performance
Gary Klein - NDM and The Recognition Primed Decision (RPD) Model
Peter Gollwitzer - Mindset Theory of Action Phases
Gabriele Oettingen - Mental Contrasting
Edwin Locke and Gary Latham - Goal Setting and Task Motivation Albert Bandura - Social Cognitive Theory Edmund Husserl - Phenomenology
Edited Book: Decision Making in Action - Models and Methods

Online courses

Problem Solving
Simplify Your Problems: The Psychology of Choice
Online innovation
Learn the Fundamentals of Successful Innovation
Motivation for Learning and Performance
Motivation for Learning and Performance
Productivity Psychology
Productivity: Applying Psychology to Achieve Your Goals
SMART Goals
Achieve More in Less Time Using SMART Goals

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  • Home
  • Videos
    • Goal-Oriented Decision Making - The APE Model
    • Generative AI and Decision Making
    • The OODA Loop
    • The RPD Model
    • Reducing the Dunning-Kruger Effect
    • Using a Premortem
    • The Planning Fallacy
    • Accelerated Expertise
    • Conduct a SWOT Analysis
    • 4D's on a To-Do-List
    • Mere Exposure Effect
    • The Trolley Problem
    • Wicked Problems
    • Reciprocity Bias
    • Motivated Change
    • Correlation vs. Causation
    • Maslow's Hierarchy and Innovation
    • Understanding Psychological Anchors
    • IDEA 4-Step Problem Solving
    • Using SMART Goals
    • How to Gain Insights
    • The Eisenhower Matrix
    • SMART Goals - 60 Seconds
    • Tactical Decision Games
  • Articles