d2D: The s.m.a.r.t. method
Updated: 12/4/24
INTRO
HISTORY/BACKGROUND
The origins of SMART can be traced back to a short article published
The origins of SMART can be traced back to a short article published
GEORGE T. DORAN (1939-2011): THE FATHER OF S.M.A.R.T. GOALS
2010 Video Clip of George Doran
George Doran worked as the director of corporate planning for the Washington Water Power Company. He later became a consultant and in 1981 published a short article titled, "There’s a SMART Way to Write Management’s Goals and Objectives". Just over a single page in length, it is doubtful that Doran could have predicted how the original concept would take off and evolve and be adopted across so many different domains.
In a 2010 interview (see video clip), just a year before his death, Doran explained that the original method was developed from the ground up.
In a 2010 interview (see video clip), just a year before his death, Doran explained that the original method was developed from the ground up.
EFFECTIVENESS AND BENEFITS
GOD...A CURRENT METHOD OVERVIEW
RELEVANT
SPECIFIC
MEASURABLE
ACTIONABLE
TIMELY
LIMITATIONS [benefits]
SUMMARY
SOURCES AND MATERIALS
Doran, G.T. (1981) There’s a SMART Way to Write Management’s Goals and Objectives. Journal of Management Review, 70, 35-36.
| Doran, G.T. (1981) There's a SMART Way to Write Management’s Goals and Objectives. Journal of Management Review, 70, 35-36.pdf |
